双11,拼多多为了绕过微信封杀外链,借助新推出的花式营销“拼多多文学外链”在微信群又死而死灰复燃!

拼多多推出花式营销“拼多多文学” 微信 拼多多 微新闻 第1张

前阵子,微信曾重拳出击整治过外链营销链接,就连腾讯自己家的游戏和腾讯新闻都无法逃过微信的无情封杀。但是在这次整治中损失最大的,还是拼多多——拼团砍价和领红包的链接全都被封杀了,通过微信内推广外链接和好友拼单买货,是拼多多最重要的销售形式,失去了微信这个推广渠道,对拼多多损伤很大,尤其是赶在年度电商节“双十一”前夕!

但是就在圈内很多人都认为,这次双十一失去了微信推广加持的拼多多无缘双十一的的时候,拼多多却玩起了花式营销-拼多多文学外链,不仅凭此花式营销巧技杀出了重围,并且迅速的散播到各个微信群里,在微信群死灰复燃!

拼多多推出花式营销“拼多多文学” 微信 拼多多 微新闻 第2张

根据了解,这个花式营销巧技其实,就是通过把链接掺杂在微信文字的形式在微信群里转发。让各种奇葩段子跟拼多多砍价外链实现完美结合,并且这些链接里的段子其实都是拼多多在转发时自动生成的。都是以一段引人入胜的文字作为开头,然后在剧情走向关键节点时,突然转折到拼多多砍价链接,因为有链接的长文字微信识别不算外链,所以微信系统一般不封杀,拼多多就再次实现微信内无障碍推广!

一边,是拼多多从网络小说和经典电影片段里节选情节吸引大家关注;另一边,是广大网友纷纷将这些段子转到各个不同领域的微信群里。两边一结合,就形成了轰轰烈烈的拼多多文学运动,那个刷屏专业户“拼多多”又回来了!

因此通过拼多多最近整的这一出拼多多文学来看,筱谢个人觉得,其实很多时候拼多多在推广这方面也是比较专业,尤其是在活动营销这方面,虽然很多用户一直都反感,但是确实效果出奇,就是不知道,这一次“拼多多文学”可以在微信活多久.

转载自:卢松松博客

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筱谢博客 » 拼多多花式营销“拼多多文学”

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