什么是电子邮件营销?电子营销、邮件营销知识普及课

电子邮件营销,六字拆分开来。

第一种拆法:电子邮件和营销

顾名思义即为通过电子邮件、电子邮箱来进行的营销活动。

第二种拆分:电子、邮件营销

电子可以暂时理解为电子信息工程或者互联网、网络。

邮件营销即为通过邮件、邮箱,将商业性内容发送到指定用户的邮箱,以实现邮件营销目标的电子邮件营销方式。

邮件营销没有早期晚期,若真要以时间来论,最早出现的模式应是博客RSS订阅。

博客RSS订阅

早期的博客网站具有RSS服务功能、RSS博客阅读功能,将html页面转换为RSS文件供用户订阅,用户后台输入邮箱,博客有内容更新就会发送到用户的邮箱,此功能多用于杂志性博客,至今仍有部分博客源码依旧存有RSS订阅功能。

而后QQ邮箱内部的订阅功能、淘宝邮件订阅,包括当前的西部数码等等公司的邮件订阅功能依然存在。

以西部数码举例,用户服务器到期后会将到期提示发送到用户邮箱,虽然标题是到期提示,但是内容确实让你续费,否则数据遗失等等,以提示用户来完成公司的用户回购计划。

由此可见,电子邮件营销一直都是不可小觑的互联网蓝海。

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筱谢博客 » 什么是电子邮件营销?电子营销、邮件营销知识普及课

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