电子邮件营销案例,邮件营销案例总结分析

在编辑整理这篇文章之前,上百度搜集了很多文章,电子邮件营销案例均以国外为主,为了贴合实际,以摘录国内成功的电子邮件营销案例

优衣库,我想大家或多或少的听过一两次,要不是北漂我可能对于优衣库的印象仅仅拘泥于试衣间。优衣库位居三里屯,有名的网红地,时常有名模出入,emmm,闲话不唠了,切入主题…

优衣库的邮件营销案例:

  • 通过对用户发送电子邮件邀请函,将对优衣库感兴趣的淘宝会员,转化为优衣库的活跃会员。
  • 定期向新老会员发送电邮杂志,开展邮件营销,定期向客户推荐新产品,提高客户的品牌忠诚度。

经过半年时间的电子邮件营销运营,优衣库的活跃用户增长近百分之70,电子邮件营销渠道产生了约百分之20的销售额,电子邮件营销更是让优衣库成功渡过了全球经济危机,并保持网络销售额持续增长,电子邮件营销已经成为优衣库重要的网络营销渠道。

虽然优衣库曾经运用电子邮件营销使公司快速发展,也是基于会员和特定的客户群体,同时还有自身的产品优势。

从事电子邮件营销,一定要遵循事物发展原则,分析自身产品、人群定位、邮件标题内容等为序,进行电子邮件营销

电子邮件营销的成功,不是一蹴而就的成功,需要的是点滴积累和循序渐进。

相信不论是以前还是现在,电子邮件营销一直都是互联网时代最高效、最便捷的营销推广方式之一,相信也会有越来越多的人开始使用电子邮件营销

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筱谢博客 » 电子邮件营销案例,邮件营销案例总结分析

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