电子邮件营销内容怎么写,邮件营销内容的重要性?

内容其实与营销无异,邮箱内容可以使一句简短的话语、一篇文章、一张图、一个网页。

要通过邮件内容,告诉客户你要做什么,你能为他们提供什么,为什么要让客户选择你们。

站在客户的角度想,这是什么,为什么要选择你们家的产品,从你们的产品、价格、服务我可以获得什么,我需要怎么做。

简洁的说,就是三个为什么。

商户:产品是什么?为什么选择我们?我们怎么去服务?

客户:是什么产品?为什么选择你们?我需要付出什么?

或者以纯营销手法来决定用户的去留.

近日看见了一张营销图,甚为精妙,所以收藏了。

图中文字:饺子15元30个,20元20个

以常人思维来看,首选的肯定是15元的订单,因为商家把客户定位在15元,客户只能选择15。

同样客户选择15肯定是最划算的。营销手法之一,价格差,心里差。

今日商品统统优惠20元,如果换一种方式呢?

近日商品统统八折,如果是你,你会选择哪个?

阿拉伯数字1和2是最小的数字,常人看见1和2根本不会去考虑这种优惠,内心直接否定,想都不会去想。

若以8折计算,客户量绝对是另一种方式的2倍甚至更多。

营销手法有很多,邮件营销内容也是营销的分支,总得来说还是营销。

万事万物逃不掉的定律就是好奇心,占便宜的心理。

根据自身产品优势,抓住客户心理,从而达成商品的销售目标。

本文原创作者:懒人全自动电子邮件营销软件,未经允许不得转载。

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筱谢博客 » 电子邮件营销内容怎么写,邮件营销内容的重要性?

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